SUBSCRIBE TO OUR NEWLETTER?


Advertising for and against marriage equality

You might have seen a few advertisements promoting both sides of the marriage equality debate recently.

But have you ever wondered the science behind the marketing used by either case to persuade the undecided person?

To discuss how each campaign is trying to win support, Eleanor Harrison-Dengate spoke to Dr. Andrew Hughes, Lecturer in Marketing at the Research School of Management at the Australian National University.

You may also like

Episodes