Should we be advertising S3 medications?

In the United States, prescription medication advertisements will pop up regularly in the commercials between your favourite TV show. These ads could be for things like sleeping pills, anxiety medication and even anti-depressants.

In Australia, our legislation is a little stricter and such things are not advertised and are only accessible through a referral.

But should we be loosening what we can and can’t advertise when it comes to medications?

 

Speakers:

• Rosalie Viney – Director of the Centre for Health Economics Research and Evaluation at the University of Technology Sydney.

Producer: Jake Morcom.