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Do businesses need an online personality?

When it comes to making a business plan, social media is more important than ever.

Social media is all about forming an online personality, and strengthening ties to brand enhancing influencers.

We discover the world of social media marketing, and what it can do for your business.

Story features:

– Connor Walker, YouTube producer and entrepreneur

– Greg Elliot, adjunct professor of Marketing and Management at Macquarie University

Image: ‘Dreamstime’ by Andres Rodriguez on Flickr

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