A little about 2ser
2ser is a community radio station broadcasting 24-hours a day to the greater Sydney area on 107.3FM, and around the world via online streaming at 2ser.com.
‘Magazine’ style programs Breakfast, Overdrive and The Daily air each weekday, which include music and talk content, along with special features and segments, and enjoy broad appeal.
Around 60 specialist talks and music shows air each week and enjoy niche appeal to special interest groups, as well as the wider 2ser audience. As an example, weekday programming includes: Celluloid Dreams (film culture), Final Draft (books, publishing and writing), Static (indie and beats) and Paradigm Shift (expansive electronic).
2ser's weekly e-newsletter is sent to around 4,000 dedicated 2ser listeners and supporters, informing them of upcoming on-air highlights, special offers, and events. 2ser.com is visited as a source of information and for online streaming, and to access exclusive 2ser podcasts.
Who listens to 2ser?
2ser has around 90,000 listeners per week and just under 200,000 listeners in a month. The majority of our listeners reside in Sydney's inner east, inner west and north shore, and a huge amount are professionals, mainly in the arts.
When compared to commercial radio listeners, 2ser listeners are:
5 times more likely to go to a musical
4 times more likely to go to the theatre and the football
Twice as likely to go to the cinema, nightclubbing, and a restaurant
6 times more likely to go to a cultural event and art exhibitions
Out of our committed audience:
80% are aged between 16 and 39 years old, 33% are between 25 and
34, with a fairly even male/female split
35% are young singles
35% are degree qualified
Over 30% are seeking to improve their prospects in life and gain a
respected place in society.
20% see themselves as responsible individuals, being community-minded
and socially active.
20% are seeking an exciting, prosperous life, and are looking for
freedom from family commitment.
* taken from Roy Morgan Research, CBAA and internal surveys.
Additional promotional opportunities on 2ser
2ser Presents - 50% bonus spots
Event sponsorship
Daily news and what’s on sponsorship
Program sponsorship
Business subscription
Live reads and giveaways
Website and e-news inclusion
Radiothon prize donor
How can I connect to this switched on audience?
For more information, or to request a rate card, please contact 2ser's sponsorship and mareting team:
Eloise Snape
Sponsorship and promotions
eloise (at) 2ser (dot) com+61 2 9514 9540
Kurt Eckardt
Marketing and development manager
kurt (at) 2ser (dot) com+61 2 9514 9531
