Amazon effect to spread to Oz?

US retail giant Amazon is set to land in Australia later this year.

Various reports in the media have indicated that the world’s biggest online retailer, which currently only sells books in Australia, will sell everything from books and movies to electronics and groceries.

But in March last year Wesfarmers group managing director Richard Goyder warned that unless Australian retailers become innovative, Amazon will “eat all our breakfasts, lunches and dinners”.

So are Australian retailers ready for the Amazon Effect?

Story features: Russell Zimmerman, Australian Retailers Association, Paul Greenberg, National Online Retailers Association and Nina Marovic, E-commerce Currency Specialist at World First Foreign Exchange

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