The Australian wine industry is currently experiencing significant challenges. Sales have plummeted as consumers are opting for lower-priced wines or prioritize their health by reducing or eliminating alcohol consumption. Additionally, unfavorable international trade agreements and a struggling economy have contributed to this downturn, as well as the cost of living.

What could the future be like for the Australian Wine Industry?

Image: Image: Shutterstock – il21

Produced By: Thomas Koutis

Featured In Story: Paul Chad – Honorary Fellow, the Faculty of Business and Law, School of Business, University of Wollongong

First aired on The Wire, Wednesday 21 May 2025