Calls for stricter measures on marketing of zero-alcohol drinks
Zero-alcohol drinks are on the rise in Australia with little regulation around marketing them towards younger people.
New research reveals adolescents perceive zero-alcohol drinks as alcoholic beverages rather than soft drinks.
Researchers are now calling for stricter regulations on the marketing and sale of zero-alcohol drinks, aimed at protecting young people from long-term negative effects.
Image: Source: Pexels – junjie xu
Produced By: Jordan Zerella
Featured In Story: Dr. Ashlea Bartram – lead researcher and senior research fellow from the National Center for Education and Training on Addiction at Flinders University
First aired on The Wire, Thursday 17 April 2025
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