The Best Possible Option: Choice and Consumer Well-Being
Is making better choices making you unhappy?
Homo Economicus, or ‘economic man,’ is someone who always makes the most rational financial decisions based on self interest. This idea forms the basis of many theories about how we consume.
If we always make the most rational decision, then having more options to choose from will allow us to maximise our decision in order to achieve the best outcome. But what if we don’t behave like homo economicus and prefer to choose the option that is ‘good enough?’
On this episode, we speak with early career researcher, Alex Belli, about choice and consumer well being.
- You can read more about Alex’s research here.
- Barry Swartz is a professor of psychology and economics at Swarthmore College and the author of The Paradox of Choice.
- You can read Iyengar and Leppar’s famous ‘jam study’ here.
- Alain De Botton’s Status Anxiety examines the psychological impacts of consumption.
- You can read Jennifer Aaker’s article How Happiness Affects Choice in the Journal of Consumer Research
Johannes Bornlof- Aqueous
Martin Gauffin- Southern Flavors
Aiolos Rue- Unscrambler
Rubik’s Cube- From Now On
Magnus Ringblom- 1970’s Cinema Era 2