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‘Consumer Revenge’ in the Social Media Age

They say revenge is a dish best served cold, and with the prolific nature of social media, that dish can be sent all around the world within seconds. 

Nowadays brands that make poor marketing and business decisions are faced with more than a few bad google reviews, brand faux pas can create communities of consumers who band together to seek ‘revenge’ on brand decisions that may rub them the wrong way. 

This puts brands in sticky situations that can sometimes have irreversible effects on company reputation. To learn more we were joined by Jana Bowden, Associate Professor and Chair of Ethics at Macquarie University Business School. 

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