COVID-19: Will the Olympics Go Ahead?
The Japanese minister for the Olympics has announced on the 5th of march that the Olympics could be delayed which has sparked fear amongst the games business partners. NBCUniversal has expressed concern over the potential for the games to be delayed due to the sale of $1.25 billion in advertising space for the Tokyo Olympics. The coronavirus could disrupt not only NBCUniversal’s coverage of the games but its advertising arrangements, sponsorship deals and promotional events. 2SER was joined by Dr Steve Georgakis, who gave us insight into the possible effects of the Olympic games not proceeding due to the Coronavirus.