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How Do We Decide What The Perfect Christmas Gift Is?

We all know that Christmas gift shopping and giving can be very stressful, which is surprising because it’s really meant to be an at of joy. But amongst all the frantic isle pacing and the store searches, what actually leads us to selecting that hopefully perfect gift? To share insight into the psychology of the gifts we will purchase this Christmas, we were joined on the Wednesday Daily by Macquarie University Student Psychology Researcher Cathy Kwok

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