Is Big Media Taking Over Podcasting?
Podcasting started as a rebel platform—a space where anyone with a mic and a message could be heard. It championed diverse voices, independent creators, and grassroots storytelling. But now, it’s increasingly shaped by big media, corporate advertising, and high-budget productions.
Dr Corey Martin, Podcast Producer and Lecturer in the Department of Media and Communication at Swinburne University, joined us to unpack the shift from independent audio to corporate content. She explored how platform algorithms, advertiser interests, and celebrity podcasts are changing the podcasting landscape—and what that means for the future of diverse, independent voices. As podcasting becomes more commercial, the challenge will be keeping it open, accessible, and true to its original spirit.
Article on The Conversation: Podcasting was once a rebel medium for diverse voices. Now it’s slowly being consumed by big media
