Is It Sustainable? The Growth Of Greenwashing In The Fashion Industry

With growing concerns over the fashion industries significant environmental impact, with 10% of all global CO2 production coming from textile production, businesses have been urged to take on ‘sustainable’ practices as consumers become more eco-conscious. In response, the word ‘sustainability’ has become increasingly adopted by brands, but is this just greenwashing?

We spoke with Anne Thompson, founder of Worn Up, about the problem of over-production and the use of green marketing by fashion brands.

For more information on Worn Up, access their website via

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