#ItsOkToTalk Campaign

A viral online campaign named “It’s Okay to Talk” has recently taken off in Australia and on various social networking platforms. The campaign involves Facebook users taking a selfie with the ‘o-k’ hand sign alongside a description stating: “Depression doesn’t discriminate, anyone can be affected.”

Like the ALS Ice-bucket challenge, participants then nominate 5 friends to partake in the selfie-challenge, but unlike the Ice-bucket challenge, the #ItsOkayToTalk campaign only raises awareness, not money.

Dr Stephen Carbone, the head of policy and research at Beyond Blue, joined Thursday Daily host Sam Baran to tell us more about the campaign.

Producer: Jack Begbie

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