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‘Just Doing It’ for profits, or change?

Earlier this week, Nike unveiled and aired it’s controversial, new ‘Just Do It’ advertising campaign featuring Colin Kaepernick – the former NFL player known for kneeling during the US national anthem before games. Many Americans praised the move by Nike, while others turned to burning their products in rebellion, ultimately bringing in to question the role of corporations in facilitating political discussion.

To talk about the growing trend of sport and politics integrating together to push agendas, James was joined by lecturer in modern European and sports history, Dr. Keith Rathbone, on The Daily. 

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