Milking a profit? Why breast milk substitutes need to be targeted

We all know advertises and marketers will try and trick in the book to get you to spend, spend, spend… but has the buck run out when it comes to marketing breast milk substitutes?

A new report has found the relaxed regulation in many parts of the world is leaving women vulnerable to biased information about breastfeeding.

The report by WHO, UNICEF, and the International Baby Food Action Network revealed Australia has no legal measures in place to counter inappropriate advertisements.

The World Health Organisation (WHO) does have an International Code of Marketing of Breast-Milk Substitutes, so why aren’t countries adopting it as law?

Ninah Kopel spoke to Dr Larry Grummer-Strawn, Technical Officer with WHO’s Department of Nutrition for Health and Development.

Image: Mothering Touch on Flickr.

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