Outland Denim and The Meghan Markle Effect
There is no denying the ‘Meghan Markle effect’ has swept across the country following the Duke and Duchess of Sussex’s historic visit to Australia. The newly minted duchess wore outfits, most of which were by local brands, that went on to sell-out within hours of her stepping out wearing them.
One of the brands to have enjoyed this Meghan effect is ethical Queensland jeans maker, Outland Denim, when the Duchess first stepped out in a pair of their black “Harriet” jeans while visiting Dubbo.
Outland CEO James Bartle joined 2ser Breakfast to chat more about his amazing business and the new demand for their organic denim jeans.