The Soda Ad Deemed Too Hard To Swallow

Soda company Pepsi found its new ad for their beverage was too hard to digest for some audiences. Outraged social media users condemned the ad for appropriating protest imagery as sexy and glamorous. Some even suggest the ad evokes imagery from the black lives matter protest in Baton Rouge.

Social media and Journalism Researcher Prof Axel Gruns from QUT sat down to talk to us about protest appropriation and how social media was used as a social activist tool that has resulted in Pepsi revoking the ads entirely.

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