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Marketing

Not News with Cheyne Anderson

Cheyne is back with another savage skewering of the so-called news that infects our media cycle,…

2SER Breakfast

The Psychology Behind Christmas Marketing

As Christmas approaches, our shopping centres are once again filled with decorations, and covered in sale…

Drive

Hooked on subscriptions: The thrill of unboxing

Everyone knows that feeling of excitement when you open a wrapped gift or that anticipation before…

2SER Breakfast

The Purchasing Power of Singles’ Day

Do you remember the intensity you felt when you HAD to fight for that bargain last…

Weekend Breakfast

The Influence of Promotional Toys on Children’s Food Choices

The Cancer Council Victoria has released a study involving almost 1000 Australian children between the ages…

The Daily

Terms and misconceptions: reading before agreeing

How often do you accept the terms of conditions without even skimming through what you are…

The Daily

Three Weapons: Pepper Sprays, Boomerangs and Online Reviews

Who would want to pepper-spray teenagers? This morning, Te Rina Taite, Erin Rooney and Jess Klajman…

The Vultures' Nest

It doesn’t help sales, so why do companies still use violent ima...

It's nothing new, that women are repeatedly objected in advertisements, and violence against them used to…

The Daily

Super Foods: Just How Super are they?

Foods that were once only found in niche health food stores are starting to rapidly fill…

The Daily

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