The Power of Podcasts in Politics
The popularity of podcasts has risen drastically over the past few years, with Gen Z as some of the most avid listeners. Politicians have recognised this trend and are using it to engage with young voters. What does this mean for the upcoming federal election and the power of podcasting?
Dr Raffaele Ciriello, Senior Lecturer in Business Information Systems at the University of Sydney, joined us this morning to explain the correlation between podcasts and politics.
