The Privacy Paradox of Our Data

We give up data about ourselves every day when we go online through the stuff we buy, like, and information we upload. Most of its very personal and private, so why do we freely give it up to online corporations but at the same time complain about privacy issues? Well this privacy paradox could come down to the lack of interaction we actually have with our data since its virtually invisible. 

Professor of Marketing at Sydney University, Vincent Mitchell, joined James on The Daily to discuss this privacy paradox.

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