The Psychology Behind Panic Buying

Why are people hoarding toilet papers and canned foods? Are we preparing for a nuclear war or are we just in the midst of a virus breakout? We can top-up our stocks just a little bit for being prepared but the viral videos of empty supermarkets suggest that we are filling our basements with goods. Is it rational to do so? And what’s the push that drives us to stockpile and panic buy goods? We had with us,Professor Hean Tat Keh, Professor of Marketing in Monash University to talk to us about it. 

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