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This Rorting Life; Can Gambling Boost Women’s Sport?

In today’s episode, we’ll be discussing whether women’s sport should do more to welcome the rivers of gold from sports betting.

Dr. Adam Cohen is a Lecturer in Sport Management at The University of Technology Sydney, who’s piece for The Conversation in March, entitled ‘Can gambling juice fandom for Women’s Sports?’ makes the case that when a fan places a bet, it motivates them to watch a sport and root for a team they might otherwise have little interest in.

For women’s sport, with the 2023 FIFA Women’s World Cup on the horizon, that increased interest and better fan retention is worth debating.

Joining Dr. Cohen is Margaret Quixley, the Campaign Director for #EndGamblingAds for the Alliance for Gambling Reform.

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