Why Corporate Brands Need To Be More Authentic In Their Activism
A whole lot of things are happening across the world right now and people are hurting. Many corporate brands have stepped out in support of protests across Australia and globally in a show of solidarity for positive change. However many brands have been quick to fall under criticism for just posting messages of activism online, without actually doing more than to just support a movement. This form of activism, slacktivism is growing and it seems corporate brands need to do more to fight the good fight against injustices everywhere.
Associate Professor Nitika Garg, a Consumer Behaviour Expert from the University of New South Wales joined The Daily to speak about what corporate brands need to change about their approach to activist causes.