The question of ‘how much screen time is too much screen time’ still has no definitive answer for concerned parents. It’s no secret that kids are now dependent upon and are addicted to their devices, which means that Facebook’s proposal for developing a version of Instagram that is designed exclusively for Instagram for kids under the age of 13, is even more problematic. There has been considerable opposition to this plan with a collaboration of public health and child advocacy experts and over 40 US attorney generals co-signing a letter urging for the abandonment of this plan. We were joined by Cyberpsychologist and Digital Health Researcher Dr Brad Ridout from Sydney University to discuss the implications of this proposal on children.