In The Mind of Design: On Business and Design Thinking

What is it like inside the mind of a designer? How can they see what makes a good design? Is it a particular shape, a feeling, an experience or process? On this episode of Think: Business Futures, we speak with Casey Hyun about how to think like a designer. Casey is responsible for the iconic Hyundai Fluidic Sculpture design philosophy. Plus, David and Nicole were also joined by Jochen Schweitzer, Associate Professor and Director Entrepreneurship at the UTS Business School, to tell us about what the business world can learn from design thinking. Jochen's 'mind map'   Further Reading: More information on Jochen Schweitzer’s Design Thinking course can be found here. More information on the design led innovation at U.Lab… Read More


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