10 Years of Netflix: Is Netflix Shaping Australian Viewing Habits?
Netflix has reshaped how Australians watch TV over the past 10 years, with personalised recommendations driving over 80% of viewing choices. While this makes finding content easier, it raises the question: are we really choosing what to watch, or is the algorithm deciding for us? And how much do Australian viewing habits influence the type of content Netflix produces?
Dr Marc C-Scott, Associate Professor of Screen Media and Deputy Associate Dean of Learning & Teaching at Victoria University, joined us today to talk about how Netflix’s data-driven strategy shapes viewing habits, the impact of global content, and whether streaming platforms should be held to the same standards as Australian TV networks.
Article on The Conversation: Streaming, surveillance and the power of suggestion: the hidden cost of 10 years of Netflix
