There’s no escaping the Taylor Swift fandom that’s taking over Australia right now.

It seems her audience has grown exponentially in the last six months resulting in sold out tours and saturated media coverage. Can we expect it to get any bigger?

Image: Shutterstock: Brian Friedman

Produced By: Megan Grew

Featured In Story: Dr Liz Giuffre , Senior Lecturer in Communication, Music and Sound at University of Technology Sydney

First aired on The Wire, Wednesday 21 February 2024