Fast fashion vs. green values: Gen Z’s fashion taste fight
Generation Z is changing the fashion industry by balancing their commitment to sustainability with the appeal of ultra-fast fashion. This eco-conscious group is navigating their shopping choices, and brands must rise to the challenge by offering trendy, responsible options that reflect Gen Z’s values.
Social media plays a key role in shaping these shopping habits, influencing trends and consumer behavior. By understanding Gen Z’s preferences and using social media effectively, brands can promote sustainable practices and create a more eco-friendly future in fashion.
Today, Dr. Marian Makkar, Senior Lecturer in Marketing at RMIT University, joined us to discuss how Gen Z navigates these choices, the impact of social media, and how brands can align with their values for a more sustainable future.
Article on The Conversation: Gen Z supports sustainability – and fuels ultra-fast fashion. How does that work?
