Branding homogenisation of Sydney’s best loved attractions
When we think of some of Sydney’s best loved attractions a lot of us seemingly recall there distinctive logos, The Taronga Zoo’s famous platypus, The Opera House’s iconic stylised arches and even Sydney Olympic Park’s distinctive yellow ‘O’. But what if I told you that all of that may soon change following a move by the Premier to change the branding of all cultural institutions to the NSW government Waratah. So what does this mean for the institutions and are they acting to change it? Michael Koziol, Legal Affairs and Immigration Reporter from FairFax Media joined The Daily.
