On this episode of Think Business Futures, we’re speaking to Dr. Geetanjali Saluja, about her research into moral decision making.

Plus, we track down Adam Ferrier, co-founder of Naked Communications and Thinkerbell to tell us how moral decision making plays out in the marketing world.

Further Reading:

The Advertising Effect by Adam Ferrier

You can find more information on Geetanjali’s research here.

Photo: Wolfgang Rottmann