Sharing Economy: Sustainable or Marketing Tool

From ride sharing to renting homes through a peer to peer transaction, the idea of sharing economy has become popularised in today’s society. While this act of sharing with our community may seem meaningful, is it really improving our sustainability or just another way to exploit our consumerist tendencies? 

Professor Marianna For Tourism & Leisure Management at the University of South Australia Business School, joined us to discuss this. 

 

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