A hundred years, ago most businesses counted their value in solid objects like ships, buildings, pipelines and heavy machinery. But in the 21st century, the value of a company is much more likely to reside in the immaterial world…..Welcome to the world of The Intangibles!

On this episode, David and Nicole explore the rift in the accounting world due to the calculation of intangible assets. Plus, Paola Norambuena (interbrand) and Mark Ritson (University of Melbourne) discuss brand valuation and how companies make it onto the list of best global brands.

Further Reading:

• Paola Norambuena is the Chief Strategy Officer at Interbrand Australia
• Mark Ritson is an Adjunct Professor in Marketing at University of Melbourne
• To find out more about Stephen Taylor’s research, visit his profile on the UTS Business School website.
• Interbrand Best Brands
• Top 15 brands timelapse since 2000

Music: Gunnar Johnsén and Enigmanic

Art: Vector Images

Grabs from: Accounting Instruction, Help, & How To, Accounting Plus, Accounting Play