Alcohol Advertising on TV: What are the Effects?

Alcohol-based advertisements are stringently regulated on TV, but the one time they are allowed to be shown openly and frequently is during sports events. Experts have stated that giving breweries naming rights for sports events (such as the VB One Day International event) and allowing advertising throughout sports events normalises alcohol use and encourages younger viewers to drink beer. Such research is now recommending bans on all alcohol related advertising during sports events. The Daily’s Sean Britten was joined on the line by Michael Thorn, the Chief executive of the Foundation for Alcohol Research and Education.


Produced by Kevin Suarez

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