Australians Born Overseas Prefer Online News Sources
A recent study conducted by Professors from Deakin University in Melbourne found that Australians born overseas are more active online when consuming news than those born here. 437 Australians from diverse cultural backgrounds were surveyed, who claimed to get their news from social media networking sites over traditional methods. This is significant considering that the 2016 census showed that more than one in four of Australians were born overseas.
The changing demography of Australia means that a typical migrant in Victoria was born in India, while a typical migrant in New South Wales was born in China. Considering this demographic shift, the research raises questions about the kinds of news stories covered by the mainstream media in Australia and how the news can best cater to the needs of an increasingly multicultural audience in Australia.
