Australians are losing trust in major supermarkets Coles and Woolworths as prices have soared in the cost of living crisis.

A recent research by Roy Morgan shows Coles plummeted 221 places from being the 5^th most trusted brand to 9^th least trusted in Australia over a period of months.

The people surveyed cited “price gouging” and “putting profits ahead of people” as the reasons for this.

Produced By: Abhranil Hazra

Featured In Story: Michele Levine

First aired on The Wire, Wednesday 7 August 2024