Cambridge Analytica and Big Data

The recent Cambridge Analytica whistle-blowing scandal has revealed what many of us have suspected: that Facebook users’ personal data was used to target potential swing voters for both the 2016 US Election and the Brexit Referendum in the UK.

As a UK parliamentary committee asks how this happened, a debate now swells regarding third-party access to social media data: who can access it, for what reason, and how they can be held accountable.

Sam Baran from The Daily was joined by Dr Robert Acklandonline social networks researcher at the Australian National University, to discuss the recent scandal and its ramifications for future access to big data. You can find Dr Ackland’s writing on the subject for The Conversation here.


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