Can AI Replace Human Creativity in Game Audio?

AI is rapidly changing the video game industry, especially in audio production. While some see AI as a helpful tool for speeding up workflows, many audio artists worry it could replace human creativity and undermine their work. The challenge is finding a balance—can the industry embrace automation without losing the human touch that makes game audio so powerful?
Dr. Samuel Whiting, Vice-Chancellor’s Senior Research Fellow in the School of Media and Communication at RMIT University, joined us to talk about how AI is impacting game audio, the ethical concerns around AI-generated sound, and whether automation can ever truly match human artistry.
Article on The Conversation: ‘I can’t be friends with the machine’: what audio artists working in games think of AI