Conforming To The Norm: Why Do We Follow Others?

As people, we are often influenced by preferences and ideas of others when making our own choices. Whether we realise it or not, conforming to the behaviour and decisions of others is a common practice, as we continue to live by social norms. But why is this the way? Why do we follow what others do? Joining us on the line to discuss this was Campbell Pryor, PhD Student in Psychology at the University of Melbourne.

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