#10 – Instagram Gets Cooking With Gas
In this episode, a NSW-based natural gas company turns to Instagram influencers to sell fossil fuels. The campaign capitalises on the blurry lines of sponsorships and lifestyle blogging to repackage your gas stove as “sustainable” and “natural”.
We chat to Renew Economy’s Michael Mazengarb about this awkward union of gas and gloss. We also dig into the fossil fuel industry’s surreal history of advertising campaigns.
Also in this episode, we say farewell to r/TheDonald and ask whether the Facebook advertiser boycott will actually make a difference.
For more info check out Michael’s reporting on this story for Renew Economy.
Mentions & Receipts
Jack Schafer for Politico “How the Facebook Boycott Could Just Make Facebook Stronger”
Joan Donavon for Wired “You Purged Racists From Your Website Now Get To Work”