Guna and the art of natural perfume
Giti Datt is the founder of Guna, a Sydney-based natural skincare and perfume company that specialises in using rare and precious essential oils in its products. The company blends the rich historical pedigree of Ayurveda with distinctive and Mughal aesthetics to create unique products that don’t cost the earth.
She started out by making products for her personal use with oils she had sourced in Old Delhi, many of which have been used for hundreds of years. She quickly started getting requests for custom perfumes and skin products from friends and family. After doing her research, Giti launched her business in 2015. You can shop her products and find out more at Guna’s online store.
Her perfume line up includes exotic scents such as Baked Earth infused in Mysore Sandalwood (Attar Mitti), Rose Otto and Blue Lotus. She also makes personalised perfumes for customers seeking a signature scent.
Giti joined us in studio to talk us through the ancient art of perfumery, oil-based perfumes and how to cut through the marketing of perfume dogma.
You can learn more about the process and the history of Guna’s ingredients and products here.