Drive

We are constantly being surrounded by headlines about the new Kardashian baby, or the latest Kardashian beauty trend. From contour kits, to surprise babies, and cheating scandals, today we live in a Kardashian-obsessed world. Although they have been named as the family who are ‘famous for no reason,’ the Kardashian squad have continued to take over the pop culture universe. From reality TV royalty to international domination, this family has caused a worldwide phenomenon with their global trends and impact on contemporary audiences. Collette Snowden, Senior Lecturer in the School of Creative Industries at the University of South Australia, joined us on the line to discuss Kardashian power.