Lavender Bear Bobbie: A business sensation

A small lavender farm in Tasmania has gone into overdrive, since a Little lavender bear they produce, Bobbie, has become a massive draw card for Chinese tourists. Bobbie’s instant success is all thanks to a social media post by a Chinese celebrity. So is this Lavender farm geared up for the spike in demand?

Story features: Robert Ravens, Managing Director of Bridestowe Lavender Estate


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