Lego’s record profit

Lego has just announced its yearly growth, as the popularity of its famous brick products increase. It’s the 10th year in a row that Lego has announced a similar result, so how did it maintain its popularity?

Dr. David Bond¬†joins Celline Narinli now to discuss how Lego can maintain its growth, and how it’s become so successful.

Produced by Kevin Suarez

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