Mega Churches
Pentecostal megachurches, like Hillsong and C3 Church, have been extremely popular internationally in the last 20 years, drawing in millions of followers with most of them being under 35. The popularity of these churches doesn’t just come from their unorthodox ways of approaching religion, a large part of it is their business-like marketing. Senior Lecturer in Marketing at Deakin University and Lay Pastor for Atmosphere City Church, Riza Casidy joined the Monday Daily to discuss how these churches use branding, merchandise and expos to push their agendas.
