Misusing Feminist Language in Advertising
“Purple-washing” is a general term used to describe when feminist discourse is used misleadingly in advertising. For example, if a company were to promote itself as celebrating International Women’s Day but paid their female staff less than the males.
Dr Brooke Nickel, an NHMRC (National Health and Medical Research Council) Research Fellow at the University of Sydney School of Public Health, joined us this morning to explain what this looks like in today’s advertising and its implications.
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