Do you think you could make $600,000 from selling a meme? Well that was the case for Zoe Roth star of the popular internet meme Disaster Girl who sold the image as a Non-fungible token earlier this week. But why would anyone buy something that’s all over the internet for free?

2Ser Breakfast was joined by Associate Professor in Information Systems at the University of Sydney, Dr. Daniel Schlagwein to find out why.