Not News is our weekly segment about the news that shouldn’t have been making headlines, and shedding light on a story that didn’t get the attention it deserved.

What were this week’s ‘not news’ stories? Scandals about the ten-year challenge taking social media by storm and the filming location of ‘I’m A Celebrity… Get Me Out Of Here!’.

Also making headlines was a controversial Gillette ad tackling toxic masculinity, but the news which didn’t get the coverage it deserved related to a disturbing trend in youth suicides. The first weeks of 2019 have been marked by the deaths of five young Aboriginal girls, sparking predictions that Indigenous Australians could now represent up to half of all youth suicides.