Online Retailer ASOS Announces Sales Ban On Silk And Mohair Products
Online fashion retailer ASOS announced this week that it will ban the sale of silk, cashmere and mohair products on its site by January 2019. The move came after the company updated it’s animal welfare policy to exclude a number of animal-derived materials from its products. Buzzwords like ethical consumerism and eco-fashion are becoming increasingly trendy but ASOS’ recent change begs the question, is this what consumers really want? Dr Paul Burke, Associate Professor in Marketing at UTS, joins us at the studio to discuss this.