The Daily

Personalised Products

Do you remember when CocaCola released cans with common names on them? That was an introductory stint into personalised products. Product personalisation has been forecasted as one of the biggest trends of 2024.

Marian Makkar, Senior Lecturer in Marketing at RMIT University, joined us this morning to explain why product personalisation is rising in popularity.

Personalised Products

DATE POSTED
Thursday 22nd of August, 2024

PRODUCED BY

Hannah Hong-Rizzo

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